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Telefónica's digital agenda

The digital revolution has only just begun. We are aware of this fact at Telefónica, and we have designed an action plan to strengthen our position as leader in the digital ecosystem.

We are committed to generating a new public profile that will provide us with greater sustainability in the value chain of the ICT hypersector. We are convinced that our customers should be free to enjoy an open, safe and reliable Internet. We are working towards this goal by promoting the acceptance of this concept as a standard practice within the sector. Furthermore, we wish to ensure that our customers have access to all the innovation and options that the new digital world has to offer. Our tools for successfully taking on both of these challenges are the following:

Digital Manifesto

In this manifesto we defend an open and safe experience for everybody on the Internet. The Digital Manifesto highlights the challenges we face, and its conclusions have been synthesised into a decalogue of actions aimed at improving consumers' online experience and promoting greater investment in digital infrastructure.

Public Policy

Furthermore, we have set up the Telefónica Public Policy blog. In this blog, we publish open and transparent comment concerning our global vision and perspective on digital communication, issues regarding broadband, policies which affect the Internet and also matters related to the construction of a more sustainable society.

The blog is a new channel for exchanging opinions with our stakeholders regarding global public policies on communications. These are policies which are currently a matter of debate and which will provide the framework for our digital future, both socially and economically.

1. Let us strengthen Digital Trust through a safe Internet experience in which users have control of their personal data.

2. Let us make digital portability a reality in order to facilitate the use of data, information and applications, regardless of the device or platform being used.

3. Let us open up App Stores, mobile operating systems and other digital platforms in order to provide greater freedom and choice for customers, and to increase competition.

4. Let us promote the interoperability of Internet applications and communication and messaging services in order to improve the user experience and to foster competition.

5. Let us increase the transparency of Internet services' conditions of use, and the differentiation between advertising and information in the results of online searches.

6. Let us transform educational models, learning processes and teaching by means of the adoption of digital technology and services based on open standards and resources.

7. Let us promote Open Innovation models and Open Standards, and prevent unjustified measures aimed at protecting intellectual property from restricting the processes of innovation of the Digital Economy.

8. Let us develop a fair regulatory framework by establishing the same rules for the same digital services, intelligent regulations based on result-oriented policies and a case by case system of supervision.

9. Let us make it possible for the Internet to be accessible to everybody by establishing appropriate conditions for private investment in broadband infrastructure.

10. Let us adapt Internet Governance to the new global context by being guided by its founding principles and including all interested parties under equal conditions.