Green Services

These services, understood to be those which have a direct positive impact on the environment, make up one of the areas of activity which is currently in the growth phase at Telefónica. The Company was rated by Gartner as a leader in the 'Magic Quadrant' for M2M in 2014.

As a Digital Telco, our Company considers that its services go beyond connectivity, and that is precisely where Green Services have a greater chance of growth. In addition, we are working to measure their real impact and are promoting the creation of international standards which will enable us to provide all the information possible to our customers and other stakeholders.

We develop these services for corporate clients, companies (B2B) and private customers. We provide an explanation of the main areas of activity as follows:

  • Machine to Machine (M2M)

Machine to Machine (M2M) technology is still an emerging sector, but it is one that we at Telefónica believe will have a fundamental impact on the way we live and work. For instance, it will be able to reduce costs and inefficiencies and provide significant social and environmental benefits in fields such as security, health, transport, logistics, education and energy.

M2M is a global line of business of the Telefónica Group which currently operates services with a clear positive environmental impact and which works in the following areas: transport, connected cars, utilities, industry and smart buildings. Services such as fleet management, 'Smart Water' and 'Smart Buildings' form part of this proposal, and they help our customers to improve their environmental performance by breaking the connection between the consumption of resources or greenhouse gas emissions and the growth of their businesses.

  • Smart Cities

Telefónica is committed to developing the digitisation of cities and helping in their transformation. The latest technology and new ultra-fast broadband networks can make cities better places in which to live and work.

In 2014, Telefónica created a department with a global scope, whose priority is to work with public institutions, councils and communities to accelerate the adoption of digital processes in cities in all the countries where we are present.

Citizenship, Mobility, Sustainability, Education, Government and Economy are the six key areas which Telefónica has already incorporated into its Thinking Cities platform. We already have experience in cities like São Paulo and Águas de São Pedro in Brazil; Santander, Logroño, Valencia, Zaragoza, Malaga and Barcelona in Spain; London in the United Kingdom and Lo Prado in Chile.

Already in some Smart City projects which Telefónica has implemented around the world, tangible benefits are being achieved for the cities and their inhabitants. Thanks to energy efficiency in buildings and public lighting, savings of 10% on electricity costs are being obtained in some Latin American and Spanish cities.

  • Hosting and Cloud

The effect of virtual hosting is that content and services can be dematerialised by means of a virtual processing and storage space which promotes the optimisation of energy consumption and the best use of space through the Data Centres, thereby reducing the environmental footprint linked to this activity, especially the carbon footprint. At Telefónica, we see virtualisation as a first step towards cloud computing or the 'Green' cloud.

We have four Data Centres worldwide, in Alcalá de Henares (Spain), Brazil, Miami and Mexico. They all comply with the international Green IT principles of eco-efficiency and sustainability, and have the latest electrical and air conditioning infrastructures which, together with specialised management, enables us to reduce the power consumption of these infrastructures by approximately 75%.

Our Greenest image, also near you

Our Vivo, Movistar and O2 brands currently incorporate environmental issues into their entire customer experience, thereby enabling customers to fulfil their commitment to the environment.

Moreover, our stores are incorporating more and more environmental criteria into the design, construction and operation phases. This is the case with "Vivo's sustainable stores". There are 15 in operation throughout the country and their lighting, furniture and document management incorporate strict environmental criteria.

In addition, in Germany and the UK, O2 offers customers environmental information about the devices they can buy through Eco Rating. In 2014, Telefónica, in conjunction with Forum for the Future and other operators, launched the Eco Rating 2.0, although the Company had already been a pioneer in this initiative four years ago. Thanks to this enterprise, our customers can compare the social and environmental impact of different mobile phones and make a "more informed and sustainable" decision regarding their purchase. The system incorporates assessment tools from existing suppliers, such as the one provided by Ecovadis. The devices get a rating of 0 to 5 on the basis of manufacturers' responses to more than 100 questions, covering information on the life cycle of the devices, their design characteristics, the methods of manufacture, materials, energy efficiency and durability, and on how they can facilitate more sustainable lifestyles.

Telefónica provides all its customers with solutions for their used devices, thereby promoting the circular economy.

Further information in the chapter on: 'Environmental management'